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Corporate Philosophy

CEO's Message

Founding Story

<Representative Message>

Both our bodies and our lives change greatly based on "what we choose."

Since our founding, Ecoro International has remained committed to using no harmful chemicals, dedicating ourselves to creating truly safe products that people need.

Our starting point is to value not short-term profit, but human health, family peace of mind, and a future we can leave for the next generation.

As our business has grown, driven by our desire to help people in need anywhere in the world, we have continued social contribution activities such as well construction and school support.

Good products change lives. The right mindset changes the future.

Ecoro International will continue to engage sincerely with people and society, delivering choices of true value.

Company Profile

Company Name Ecoro International Co., Ltd.
Head Office 1-11-4 Namiki-cho, Moka City, Tochigi Prefecture
Representative President & Representative Director Masanori Haramura
Established June 2000
Business Activities System development and sales, development and sales of original health and beauty products
Capital 10,000,000 JPY
Banking Partners Mizuho Bank / Resona Bank / Tochigi Bank
Contact TEL: 0285-81-1221 / FAX: 0285-81-1224
Legal Advisor Arcien Law Office, Attorney Yohei Shimizu
CEO's Profile

<CEO Profile>

People can change their lives through their 'mindset.'

'People can change their lives through their mindset.' Drawing from his own struggles during his corporate career,
he spent 3 years mastering Japan's only mental training method.
Using his unique approach to align mind and body, he achieved No.1 results in the Kanto region. He then became independent,
hosting human development seminars for executives and managers.
He has transformed the lives and businesses of over 10,000 people.

Founded a company in 2000.
Established Ecoro International based on the principle of using no harmful chemicals.
Grew annual sales to approximately 1.5 billion yen. 'Marine Pure Crystal' became a long-seller with over 3.6 million units sold. 'Lourdes no Megumi' also became a mega-hit with over 2.4 million units sold.

Committed to social contribution, he has continued long-term support for well and school construction in Cambodia, and educational support activities in his hometown of Moka City.

His achievements have been recognized,
earning him the Higashikuni-no-miya International Cultural Award, Social Cultural Merit Award, International Grand Prix Best Award, and Tochigi Governor's Commendation.
While still serving as president, he continues to host monthly 'Success Training' sessions to help people transform their lives,
continuing to increase the number of people living freely and authentically.

Books: 'The Courage and Mindset to be Happy' / 'Self-Power' / 'A Way of Living Loved by Your Dragon God'

Masanori Haramura

Masanori Haramura

Ecoro International Co., Ltd. Representative Director

Awards & Media Coverage

Ecoro International's initiatives, products, and the activities of Representative Masanori Haramura have been featured in numerous media outlets.
Our commitment to product safety, our philosophy, and our stance on social contribution have earned attention from a wide range of media.
Business & Economics Magazines
  • Weekly Diamond
  • President Inc. "President"
  • Newsweek Japan
  • Nikkei Business
Women's Fashion & Lifestyle Magazines
  • ESSE (Fusosha)
  • Orange Page (Orange Page)
  • Lettuce Club (KADOKAWA)
  • Ar (Shufu to Seikatsu Sha)
  • SWEET (Takarajimasha)
  • InRed (Takarajimasha)
  • Tennen Seikatsu (Fusosha)
  • Weekly Josei (Shufu to Seikatsu Sha)
Newspapers
  • Mainichi Shimbun
  • Shimotsuke Shimbun
  • Moka Shimbun
Television
  • TV commercials broadcast nationwide
  • TV Asahi Network "Tetsuko no Heya" / "Oshita Yoko Wide! Scramble"
  • Nippon TV Network "Joho Live Miyane-ya"
  • Kansai TV "Yo~i, Don!"
  • Gifu Broadcasting News Program "Gifuchan"
  • Tochigi TV
Timelines

Ecoro International Company History

Heisei 12 (2000)
  • February: Ecoro International Co., Ltd. established. Started with just 4 staff members. Marine Pure Crystal launched.
  • September: Marine Essence Complex Lotion launched.
Heisei 17 (2005)
  • March: Lea Fiber MD launched.
Heisei 18 (2006)
  • March: Lea Fiber MD launched.
Heisei 20 (2008)
  • February: Marine Cleansing Gel launched.
  • May: Marine UV Veil and Marine Cure Ixil launched.
  • July: Marine Fresh and Seaberg Green launched.
Heisei 21 (2009)
  • September: Marine Lotion Aspirial and Marine Tia Collagen launched.
    Rose Hip Blend Tea Shardina and Resveratrol Gold launched.
  • November: Megumi Asaoka and Yukiyuki Hagiwara became brand ambassadors; TV commercials began airing nationwide.
Heisei 22 (2010)
  • March: Second warehouse building completed in front of head office.
  • April: Marine Transveil Cream Foundation launched.
  • May: 3 products won Monde Selection 2010 (Marine Tia Collagen Gold, Resveratrol Gold Gold, Marine Lotion Aspirial Silver).
  • June: Club name changed from 'Marine Club' to 'Royal Club'.
  • September: Slim Salacia launched.
  • December: Royal Bath Powder and Natural Amino Pro launched.
Heisei 23 (2011)
  • January: Phone support transferred to Tokyo call center.
  • March: Marine Pure Crystal renewed. Natural additive-free hair color Pure Black launched.
  • April: Shopping Members program launched.
  • June: Royal Body Stressor and Royal X launched. Elementary school built in Vietnam.
  • September: Marine Tia Collagen renewed. 12×19m Ecoro International signboard installed at Fukuoka Airport.
  • October: Royal Lip Color launched.
Heisei 24 (2012)
  • January: Credit card payments launched. 9 types of supplements and EcoCleanse launched.
  • February: Makeup brush set and lactic acid bacteria product launched.
  • March: Marine Essence Lotion renewed.
  • June: Lea Fiber GOLD renewed.
  • December: Hydrogen-generating capsule 'Lourdes no Megumi' launched.
Heisei 25 (2013)
  • March: Hydrogen Bath Ball and Beauty Lourdes launched.
Heisei 26 (2014)
  • March: D&D Plus launched. Lourdes no Megumi renewed.
  • November: Received Higashikuni-no-miya International Cultural Award.
Heisei 28 (2016)
  • June: Life Mix Plus launched.
  • August: Received Social Cultural Merit Award and International Grand Prix.
  • September: Royal Concealer launched.
  • December: Natural Marine Treatment and Life Mix Plus renewal launched.
Heisei 29 (2017)
  • April: D&D Plus renewed. Lourdes no Megumi renewed. Marine Premium Salt launched.
  • July: Letter of appreciation presented by Tochigi Governor.
  • January: Marine Power Card launched.
  • February: Podium and lectern donated to Tochigi Prefectural Moka High School.
  • July: Book 'The Courage and Mindset to be Happy' (by Masatoshi Haramura) published.
  • August: Slim Salacia launched.
2018 (Heisei 30)
2019 (Heisei 31 / Reiwa 1)
  • February: FSC certification obtained.
  • February: Book 'Self-Power' (by Masatoshi Haramura) published.
  • March: Marine Pure Crystal renewed. COVID-19 pandemic spread.
  • May: Donated 80,000 masks to Tochigi Prefecture, Moka City, and the Japanese Red Cross.
  • July: Disaster relief donation for Kyushu Southern Floods.
2020 (Reiwa 2)
2021 (Reiwa 3)
  • January: Cambodia elementary school construction support project carried out.
  • April: Lea Aging Plus launched.
  • February: Expansion into Taiwan.
  • July: Marine Essence Complex Lotion renewed.
  • September: Expanded into Ho Chi Minh City, Vietnam. Launch event held.
2021 (Reiwa 4)
2024 (Reiwa 6)
  • January: TV commercials began airing on Tver and YouTube (Home Bath edition, Personal Skin edition). Disaster relief donation for Noto Peninsula Earthquake.
  • April: Nationwide TV commercial began airing on TV Asahi's 'Tetsuko no Heya' (Home Bath edition, Personal Skin edition).
  • May: Joined the Japan Allergy Association.
  • October: TV commercial began airing on Nippon TV's 'Miyane-ya'.
  • November: Joined the Pink Ribbon Association and CRN JAPAN (Japan Council for Nutrition).
  • January:Dedicated a pair of lanterns to Omae Shrine in Mooka City, Tochigi Prefecture.
  • February:Released Vaibee Amino Lip Gel.
  • March:Dedicated a torii gate (no.3) to Fushimi Inari Shrine in Kyoto Prefecture.
  • October:Released SSB (Space Spiral Bubble). Nationwide commercials aired on Nippon Television Network's "Miyaneya" and on Tver (Grassland version, It's There version).
  • December:Released Ecoro Gift Bag.
2025 (Reiwa 7)
As of end of 2025

Cambodia Well Construction Support Cumulative Total: 50 Wells/35 Toilets Completed

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